|
|
 |
|
 |
|
Leading producer in North America
Following the acquisition of Consolidated Papers, Inc. in September 2000, Stora Enso's integration in North America is now complete. The North American leadership team is in place and the organisation's staffing patterns have been assessed and streamlined to enhance productivity, quality and efficiencies.
The marketing and sales organisation has been integrated and fully unified, representing Stora Enso in important markets throughout the continent. In August 2001 Stora Enso North America introduced an innovative, customer-focused line of coated printing papers in the fine paper category that consolidates former brands and adds new optical and paper performance characteristics. The new papers have been well received by customers.
Stora Enso pulp and paper mills in North America have completed benchmarking studies with Company counterparts around the world, exchanging best-practice information. Stora Enso's total quality management system Excellence 2005 is now in place and excellent progress has been made throughout the Division. Gains have been achieved, positioning the organisation as a strong platform for further growth in North America.
Synergies achieved in 2001 totalled USD 66 million, less than the initially calculated USD 90 million due to recessionary market conditions that severely limited productivity-related synergy gains. Achieving the USD 110 million synergy target in 2002 is possible, but only with a strong recovery in North American market conditions.
During 2002 Stora Enso will accelerate work to enhance name recognition among customers and shareholders in North America in order to consolidate its position. Activities will focus on increasing market shares, improved asset performance, and focused, prudent growth that will enhance the value of investments in North American operations.
Information about Acquisition Goodwill
|
|
|
