|
|
 |
|
 |
|
Own sales network gives greater efficiency
To be an efficient supplier Stora Enso sells most of its paper production through its own global sales and marketing network. This network is present in all continents and comprises more than 30 sales companies with close to 30 local branches and a worldwide agent network. Wood products are also sold through own sales networks. Stora Enso is likewise involved in merchanting through its wholly-owned paper-merchanting subsidiary, Papyrus. Papyrus holds a leading position in the Nordic countries and the Baltic region with an average market share of some 40%. Papyrus also has a presence in thirteen European markets. Today 13% of its business is traded over the Internet, giving the company a lead position in terms of merchanting industry e-business.
To develop internal structure the Pulp Division has been dissolved and the pulp mills have been transferred to the Paper and Board Divisions, thus increasing internal pulp usage efficiency. A Pulp Competence Centre has been set up to strengthen competitiveness and support and develop internal technical know-how. The commercial buying and selling of pulp from and to external sources is concentrated in the Fine Paper Division. Corporate energy matters are today managed by Stora Enso energy services in the Newsprint Division.
|
|
|
