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Improved efficiency and customer satisfaction
Improved efficiency in the value chain will be an important strategic issue for the future, hence the aim to improve fine-tuning of the product range. Improved links between merchants and suppliers and efficient information exchange management will enhance cost efficiency. A sound and sustainable global fibre strategy, where pulp flows are optimised either by internal use or by purchase, is important. In North America, Stora Enso Fine Paper has already established its position as the third-largest producer of graphic paper with complimentary imports.
Improved capital turnover, cost efficiency, with fixed cost reductions and healthy operating rates, are also important targets which will be reached through streamlined production that makes use of synergies in global fine paper operations and best practice. Strong focus on inventory management will continue.
High quality, a global presence and serving the customer locally are important tools in ensuring customer satisfaction. In order to become the customer´s first choice, key customer partnering will be introduced and cross-divisional marketing teams established.
Demand for digital printing papers for colour printing as well as for use in digital printing machines is growing rapidly. R&D is of key importance in developing coating know-how for digital printing paper qualities.
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