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Gradual pick-up in demand
In 2001 the demand for magazine paper declined due to the weak economy and reduced print advertising. Over-capacity, mainly in coated papers, is posing a threat to market balance. Demand is expected to remain unchanged and the upturn will be slow. Demand could pick up during the second half of 2002 and is conditional on the overall development of the economy. In the longer term demand for magazine paper will increase and new markets will emerge. Over the past five years the global average market growth in coated magazine papers has been 5.5% and in SC papers 6.7%.
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