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Continuous improvement and differentiation
The primary objective is a continuous improvement in efficiency and profits. In line with best practice targets, portfolio and quality optimisation have taken place. The production of fewer grades leads to greater efficiency and cost savings. Local production reduces logistic costs.
In Europe Stora Enso holds a leading position as the second largest supplier of magazine papers. The rebuild of paper machine no. 3 in Langerbrugge, Belgium to produce SC papers will increase production capacity by 50.000 tonnes and improve competitiveness.
In North America Stora Enso qualities enjoy a good reputation as reflected in the 5% growth in demand for Port Hawkesbury's offset paper. Stora Enso is the North American market leader for SC papers and holds third place in coated magazine papers. The Company aims to consolidate its market position in North America still further.
Branding as a means of differentiation is gaining importance. By developing relationships with customers and helping them find the right product for their individual end-use, added value can be achieved. Electronic networks are being set up to secure a high level of customer service. Printing processes are being supported by collaboration between customers and Stora Enso experts.
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