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Focus on customer satisfaction and recovered paper
Enhancing services and operations will further increase customer satisfaction. A recently initiated internal project places increased emphasis on customer relationships. Stora Enso's wide printing paper palette offers unique possibilities for taking care of customers' overall requirements. Productivity is constantly improving, thanks to global benchmarking and mill focusing. Special attention will be paid to optimising supply chain management in close collaboration with customers.
Another important issue is a sound fibre strategy. The intention is to increase the share of recovered paper in standard newsprint. Virgin fibre is used mainly in improved newsprint and other specialties where it gives added value. The target is to create the optimal raw material and product mix as well as environmentally sustainable solutions. Already today, Stora Enso is one of the biggest users of de-inking grades in Europe.
The newsprint machine to be built in Langerbrugge, Belgium will further increase the use of recovered paper within the Group. Competitiveness will be improved by the use of 100% recovered paper as well as of advanced machinery utilising the latest technology. The new machine will come on stream in June 2003 and will improve the Group's total asset quality as two older machines will be permanently closed down.
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