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While business must continue to satisfy
customer's key buying criteria, such as quality, appearance, availability,
and convenience, ethical standards and global reputation are becoming
more important than ever.
Stora
Enso has a good reputation as a reliable business partner. The Group's
reputation is a combination of many factors, one of the most important
being employee behaviour. One of the priority areas in corporate
social responsibility has been to create the Group's key message
and common codes of conduct in the area of business practice.
During 2002, the sales and marketing organisation created a task
force to develop the Stora Enso Business Conduct Guidelines. According
to these guidelines, the main principle is to ensure that the Group's
reputation and credibility is never endangered because of unethical
business practices
Strategy - Customer and Investor Focus
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