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The EMAS Regulation encourages companies to develop EMAS into an effective marketing tool. Stora Enso is actively involved in this process and has suggested several practical ways of reaching this goal.
Although the present regulation does not allow manufacturers to place the EMAS logo directly on products or their packaging, national authorities are required to publicise EMAS registration to allow consumers to prioritise EMAS-registered manufacturers. Stora Enso has expressed interest in participating in the European Commission's EMAS logo pilot study.
Testing Paper Profile
Stora Enso has also been involved in testing Paper Profile (PP), a uniform product declaration scheme for environmental information. Product specific declarations have been sent to customers on demand, together with the relevant mills' EMAS-statements.
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