The vision of Stora Enso Magazine Paper is to be the preferred and most profitable magazine paper producer, focusing on customer service and cost efficiency, and to be the preferred employer in the industry. The size of the Group is a key factor, enabling it offer a comprehensive product range and service.

Strong strategy and high-quality products
A leading market position demands a strong strategy and high-quality products and services. Competitiveness is being enhanced by developing an efficient asset structure and improving cost efficiency and productivity. Benchmarking and transfer of know-how between mills are enhancing profitability.