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 The
key determinant of newsprint consumption
is print media advertising. Other important drivers
are newspaper circulation and number of new titles.
Following a very weak 2002, advertising is expected
to pick up slowly in Europe and North America
in 2003. However, newsprint markets are expected
to remain difficult in Western Europe. European
prices will decrease and market-related curtailments
will continue.
In North America the prolonged downturn in prices
has come to an end. The markets are improving slowly
but still remain weak and further curtailments will
be needed.
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