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The main influences on business are advertising
expenditure and office technology development,
both of which are dependent on the strength of
the economy and GDP growth.
The fine paper market is expected to grow. Annual
global growth in office
paper demand
over the next few years is estimated at 2%. The
fastest growth is forecast for China and other
Asia and Western Europe. In coated papers,
annual growth in global demand is expected to
be 4.4%, the fastest growth areas being Western
Europe, China and other Asian countries.
Office paper markets are expected to recover slowly,
but the graphic paper market is suffering
from oversupply, resulting in price pressure in Europe.
In the USA, the graphic paper outlook is more promising.
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