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At Guangxi in China about
14 000 ha of plantations were
established by December 2004.
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Stora Enso is concentrating its emerging markets strategy on three areas:
- South America with its low fibre costs
- China with its fast-growing market
- Russia with its extensive fibre resources
The Group wants to increase its business in these areas to diversify the asset portfolio geographically, to benefit from a more cost-competitive operating environment and to gain revenue growth in new markets.
The products in emerging markets can be divided in two categories:
- key products for local and regional consumption such as fine paper, cores and corrugated boards
- fully integrated products not only for local consumption, but also for world markets, such as newsprint, super-calendered (SC) paper and liquid packaging boards
Cost-competitiveness will be achieved by utilising low-cost wood fibre from South America and Russia, and low production costs in all of these key areas.