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Emerging Markets
  CompanyStrategyEmerging Markets

Focus on South America, China and Russia

   
At Guangxi in China about
14 000 ha of plantations were
established by December 2004.


Stora Enso is concentrating its emerging markets strategy on three areas:

  • South America with its low fibre costs
  • China with its fast-growing market
  • Russia with its extensive fibre resources

The Group wants to increase its business in these areas to diversify the asset portfolio geographically, to benefit from a more cost-competitive operating environment and to gain revenue growth in new markets.

The products in emerging markets can be divided in two categories:

  • key products for local and regional consumption such as fine paper, cores and corrugated boards
  • fully integrated products not only for local consumption, but also for world markets, such as newsprint, super-calendered (SC) paper and liquid packaging boards

Cost-competitiveness will be achieved by utilising low-cost wood fibre from South America and Russia, and low production costs in all of these key areas.


Focus on sustainability in
China
Brazil
Russia
 
















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